Your Budget, Your Target and the Response You Desire – Delivered

Google receives over 100 billion search queries every month. This makes Search Engine Marketing (SEM) a valuable tactic to drive highly qualified traffic to your website. The best part is, you only pay when they click. Each search represents an opportunity to influence your target customers' decisions and preferences.

The main aim of a PPC campaign is to help your business reach the in-market shoppers quickly and efficiently via paid SEM.

The goal of a good SEM campaign isn’t to set it and see results, it is to implement track, observe, improve and re-implement on a regular basis.

Whether our team is taking over an existing campaign or starting from scratch, our aim is to deliver conversions, not just clicks.

We optimise quality score over time with regular analysis and adjustments to keywords, text ads, and landing pages if possible.

Our Google certified experts prepare themselves before starting a campaign by doing a thorough research of your industry, keywords, business goals, trends and any stakeholder activities that have an impact on the business.

To help you start off, allow us to give you a free consultation. Make your decision in favour of us only if you see the following coming through in our future together:

• Transparency
• Efficient pricing model
• Value addition

A Google Partner, Bing Ads Accredited Professional

ROI Driven Results Guaranteed

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• Google Ads Campaign Activities

• Google AdWords- Search Text Ads, Display Ads, Product Listing Ads, Mobile App Ads, Dynamics Search Ads, Remarketing, Video Instream Ads
• Competitor’s keywords and ads analysis
• Competitor’s landing page analysis, Competitor’s tracking analysis
• Keywords volume and competition analysis, Bid rate analysis
• Ad groups creation/Keywords categorization
• Keyword match type analysis
• Budget recommendation depends upon the keywords volume, bid rate, conversion rate and e-cpc
• Text ad creation, Image ads creation in all sizes
• Campaign Structuring - Ad groups and keywords mapping, Ad groups and ad mapping
• Network Targeting (Search/Display/Contextual/Remarketing)
• Device targeting, Geography targeting, Language targeting
• Campaign Management - Ad rotation, Bid strategy, Campaign scheduling
• Search Campaign Optimization - Search query optimization, Call to action A/B testing, Add negative keywords
• Landing page A/B testing
• Ad text optimization
• Display Campaign Optimization - Placement analysis and grouping
• Image/Rich media and text ads A/B Testing
• Contextual to placement campaign creation
• Remarketing - Create remarketing funnel/list, Remarket potential customers
• Campaign Tracking - Conversion one per click tracking
• Conversion many per click tracking
• View through conversion tracking
• Goal tracking through Google Analytics
• Reporting-Keywords performance report, Ad group performance, Ad performance report, Geography performance report
• Conversion funnel report, Campaign scaling data points
• Achieve a targeted CPA for all ad spend
• Analyze daily/weekly/monthly performance & ensuring optimal campaign performance
• Analyze clicks and conversion data, ad expenses and CPA
• Create custom weekly and monthly reports as per requirement
• Setup Google Analytics and other major third-party analytics platforms

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• Bing Ads Campaign

• Keywords volume and competition analysis, Bid rate analysis
• Ad groups creation/Keywords categorization
• Keyword match type analysis
• Budget recommendation depends upon the keywords volume, bid rate, conversion rate and e-cpc
• Text ad creation, Image ads creation in all sizes
• Campaign Structuring - Ad groups and keywords mapping, Ad groups and ad mapping
• Network Targeting (Search/Display/Contextual/Remarketing)
• Device targeting, Geography targeting, Language targeting
• Campaign Management - Ad rotation, Bid strategy, Campaign scheduling
• Search Campaign Optimization - Search query optimization, Call to action A/B testing, Add negative keywords
• Landing page A/B testing
• Ad text optimization
• Display Campaign Optimization - Placement analysis and grouping
• Image/Rich media and text ads A/B Testing
• Contextual to placement campaign creation
• Remarketing - Create remarketing funnel/list, Remarket potential customers
• Campaign Tracking - Conversion one per click tracking
• Conversion many per click tracking
• View through conversion tracking
• Goal tracking through Google Analytics
• Reporting-Keywords performance report, Ad group performance, Ad performance report, Geography performance report
• Conversion funnel report, Campaign scaling data points
• Achieve a targeted CPA for all ad spend
• Analyze daily/weekly/monthly performance & ensuring optimal campaign performance

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• Facebook/Instagram Advertising Campaign

• Set up Facebook ad campaigns
• Create new ad sets and ads
• Manage Facebook ad bids
• Target many different audiences
• Optimize your ad campaigns
• Keep track of your campaigns’ performance
• A/B test your Facebook ad campaigns.
• Choose Campaign marketing objective
• Brand awareness
• Local awareness
• Reach
• Traffic
• Engagement
• All installs
• Video views
• Lead generation
• Conversions
• Product catalog sales
• Store visits
• Set Up the Audience Targeting
• Set Up Your Ad Placement
• Facebook News Feeds (Mobile and Desktop)
• Facebook Right-Hand Column
• Instagram
• Audience Network
• Instant Articles
• In-Stream Video
• Set Up Your Campaign Budget and Bidding
• Setup FB pixel code on website, custom conversion, Contact forms
• Set up a payment method for ad account through Ads Manager
• Create multiple Custom Audiences and/or Lookalike Audiences to refine your targeting
• Creating Single & Carousel Ad formats for individual defined Ad sets
• Create high quality recommended images
• Create Title/Description and content for Ads
• Managing Advertising Budget
• Bid Management: Managing CPC & CTR
• Improving CTR, Conversion Rates & Ad rank (Relevancy Score)
• Performance Analysis & Reporting
• Setup a paid campaigns on Instagram

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• LinkedIn Advertising Campaign

• Create and activate your LinkedIn Advertising Account https://www.linkedin.com/ads/
• Create LinkedIn Text Ad, Sponsored Content, Sponsored InMail and Display Ads campaigns
• Create Text Ad content & Images
• Create Your Ads - Ad Headline, Ad Body
• Having an actionable CTA within your ad copy
• Incorporate your value proposition into your ad copy
• Test different images and copy within ads, to find what works best for your audience.
• Create new Sponsored Content
• Set Your Ad's Basic Parameters like the language, name for your campaign
• Establish the Ad's Media and Format
• Specify a link that clicking the ad will open, then add an image, headline and brief description.
• Target Your Ads - the more specific and relevant it is to your audience, the more clicks it's likely to get.
• Choose to bid on cost-per-click (CPC) or cost-per-impression (CPM).
• CPM is more useful for raising brand awareness
• Set Bid type, Daily budget, Bids, and Campaign start date
• Set end date, total budget, and ad rotation options
• Setup Campaign, Bid strategy, targeting location
• Setup conversion code on website, custom conversion, Contact forms
• Set up a payment method for ad account through Ads Manager
• Add billing information to your account
• Create multiple Custom Audiences to refine the targeting audience
• Managing Advertising Budget
• Promote your top-performing updates on your Company Page
• LinkedIn Ad Reporting
• Measure and Optimize: continually review your results, stop low-performing ads, and promote high-performing ones
• Keep an eye on the metrics provided in Campaign Manager, and continue to test new variations based on your initial results.
• Performance Analysis & Reporting

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• Twitter Advertising Campaign

• Can Launch Followers, Website Clicks or Conversion, Tweet Engagements, App Installs or Engagements, Leads on Twitter
• Setup Campaign, Bid strategy, targeting location
• Setup conversion code on website, custom conversion, Contact forms
• Set up a payment method for this ad account through Ads Manager
• Target the Right Audience
• Create multiple Custom Audiences to refine the targeting audience
• Reach out to the people using or searching for particular keywords
• Reach out to people with similar interests as a group, or the followers of specific accounts
• Use filters like location, gender, platform and language
• Managing Advertising Budget - Set your budget, choose pricing
• Set Up a Website Tag for Remarketing
• Setting Up an Ad Campaign on Twitter
• Optimize Your Campaign
• Promoting tweets
• To grow your follower base
• Select Primary Targeting Criteria
• Target your campaigns by interests and followers, or by keywords (only if you’re promoting tweets, not accounts)
• Choose From Additional Targeting Options
• Target your audience by location, device, and gender.
• Create Your Tweets
• Structure of your campaigns and your target audience
• Increase Engagement rates for Twitter campaigns
• Drive higher levels of engagement
• Monitor the campaign for the best performance
• Performance Analysis & Reporting
• Follow performance on a month-by-month basis.
• Track both your organic and promoted tweet engagements.
• Conversion Tracking - follow conversions on both your broader campaign and at an individual tweet level.
• Quickly spot what has worked and what hasn’t.
• Mobile Apps Analytics - Receive detailed stats on app purchases, installs and openings.
• Create a Content Calendar With the Twitter Small Business Planner App