In fact, mobile is so important now that Google even penalizes websites that are not mobile-friendly. For marketers, knowing how their sites perform on smaller screens is vital to staying alive in the SERPs and winning over customers. The mobile performance report shows you how well your site (not app) is optimized for mobile and where you need to make improvements.

• The traffic acquisition report will tell you all this and more.
• This will give you a quick breakdown of your traffic sources.

This report tracks entrances, page-views, bounces and goal completions to help you answer questions like:

• Which is the most engaging content for your audience?
• Which content converts leads?
• Which content is shared most by your users?

We use this data to figure out what keywords are working best for you.

Usually, the metrics for new and returning visitors are different. Returning visitors tend to spend longer and have lower bounce rates.

This report will tell you which of your landing pages are most efficient.

“Bounce Rate” is the percentage of visitors who don’t take any action and leave from the same page they landed on.

“Exit Rate” measures the percentage of your visitors who browse more than one page on your site before leaving.

A comparison of these reports helps:

• Develop custom marketing dashboard concepts
• Reporting on key metrics
• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Analysing online user behaviour
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Our Focus:

• Delivering regular reporting and analysis documentation to you and presenting findings or test results in person or via conference calls.
• Representing AdvelGroup team in meetings and pitch presentations
• Assisting in educating the benefits of digital marketing and the importance of online measurement & performance optimisation